Upendra starrer Kataari Veera Sura Sundaraangi directed by Suress Krishna and produced by Munirathna has completed a week of its run on Wednesday night and will have its eighth day of running on Thursday. The film’s collections so far point out a big success for the film as the collections in 3 D screens have been fantastic in comparison to the collections in the 2 D screens.
With one week of its run in all the 170 odd screens in Karnataka that the performance is excellent in 3 D screens and the collections in 2 D screens though falls in comparison with the superior technology of 3 D screens. While the collections in 2 D screens in a few multiplexes and a few other theatres like Siddalingehwara in Bengaluru, Lido in Mysore, Srinivasa in Dharwad ,and Nagalakshmi in Chickkamagaluru are very good, the revenue from some other screens screening the film in 2 D are not standing up to the waves the film has created in 3 D screens.
Already producer Munirathna and distributor Rockline Venakatesh have decided to upgrade some 2 D screens to 3 D in some screens in Northern Karnataka screens. which include Srinivasa (Dharwad), Ksishna in Gagad and Vaibhav in Banavatti. The theatres in Northern Karnataka offers the best example as to how the collections have been on the upswing in 3 D screens like Apsara in Hubli, Prakash in Belgaum, Vasavi in Bagalkot , and the not so well maintained Dreamland in Bijapur, while the usually stronger centres like Ranebennur, Jamkhandi and Ramdurg have reported not so encouraging collections screening the 2 D versions. That is precisely the reason as to why many number of screens is being upgraded to 3 D screens in Northern Karnataka.
But such efforts cannot be experimented in Bengaluru and Mysore distribution areas where the distance between centres screening the film are smaller. The 3 D print in Mandya’s Gurushri is attracting good crowds mainly because fans from neighbouring centres like Maddur, Malavalli, K.R.Pet, Channapattana are flocking to the Mandya theatre to have a 3 D viewing experience. Similar example can be adduced to Hassan’s SBG theatre where people from neighbouring districts are showing excessive interest in viewing the 3 D prints. Shashikanth from Gurushri and SBG theatres says that the first eight days net collections in Gurushri will exceed Rs Ten lacs and he expects the same level of collections even in the second week as lot of family audiences are flocking to teh tehatre.
The collections in Narthaki, Prasanna and even the morning and night show in Navrang is excellent. The 2 D screening in Siddalingeshwara theatre is getting good collections, but the same can not be attributed to other centres. But still the collections in Bengaluru, Mysore, Shimoga, Davanagere, Bhadravathi, Chitradurga, Bellary where the 3 D version is being shown are excellent and are continuing to hold very well.
The trade sources put the figure of the first seven days share to producer to around Rs. 4.50 to Rs. 4.70 crores which will be more than Rs. 5 crores share on completion of the eighth day. collections to around. With the way positive reports from the 3 D screens are emerging and the increase in number of 3 D screens, even the second week collections will only drop in small percentage, feel the analysts.
‘There will not be a big drop in collections in KVSS as seen in the recently released Kannada films which obtained huge openings. That is because of the entertaining factor’ says a theatre owner screening the 3 D version of the film.
In a chat with Chitraloka Mega Portal, Munirathna confirmed that many theatres in Northern Karnataka have been upgraded to 3 D screens for getting the maximum benefit in the ticket window. “I have given a go ahead to Rockline distributors who have been doing a fine job in exploiting the film and getting maximum benefit for me by upgrading the existing 2 D to 3 D screens. With this effort from the Kataari Veera Sura Sundaraangi unit, we have now more number of 3 D screens in the state of Karnataka. I am proud to say all this because of efforts taken by me and Rockline distribution company’ says Munirathna.
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